Extreme, the invigorating alcoholic beverage renowned for its distinctive apple taste, has become synonymous with spreading positive upliftment through the power of dance.
In 2022, Extreme launched "Bula Sekele" (meaning "Make the Circle Bigger"), a highly successful platform that embodies the brand's purpose. The initiative not only showcases how dance can uplift communities but also forges a deeper connection with South African consumers, marking the beginning of something extraordinary.
This year, Extreme is taking "Bula Sekele" to even greater heights by joining forces with Soweto's Finest, a world-class dance crew hailing from Soweto, their roots. "Soweto's Finest, already inspiring audiences with their passion for dance and the spirit of 'Bula Sekele,' is living proof of Extreme's belief that dance has the power to uplift and change lives," says Nontsikelelo Gumede, Extreme's Brand Manager.
Witness the launch video of this exciting partnership here. Ziyakhala manje! On Saturday, July 22, at Zone 6 Soweto, Soweto's Finest will take the stage in a one-of-a-kind show, powered by Extreme. Limited tickets will be available for purchase online from June 1 onwards at www.howler.co.za/extreme23. Fans over the age of 18 can also stay informed by following Extreme on Facebook, Instagram, and Twitter.
The event will feature some of South Africa's hottest talents, including Kamo Mphela, House of H&H (Hope Ramafalo & Hlogi Mash), and DJ MustBeDubZ, making it a star-studded lineup.
Since their inception in 2006, Soweto's Finest has mesmerized audiences worldwide with their exceptional dance talent, from performing in opening and closing ceremonies at major corporate events to headlining their own shows. Now, they are coming back to where it all began, Soweto, to share their positive energy and infectious style, igniting Mzansi with their moves and positivity.
Similar to #Extreme, Soweto's Finest understands that dance can transform lives. In the words of Soweto's Finest founder, Tom London, "That's why we started Soweto's Finest – to give back, to nurture its growth, and to potentially save someone else's life, just as dance saved mine."
Keep an eye on this space, Extreme Moovahs, and get ready to #BulaSekele with Extreme and Soweto's Finest!
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