BY MBALI TEBELE
Social media journalism
What is social media journalism?
The impact of social media journalism
The negative impact of social media journalism
The positive impact of social media journalism
How will it change the way we report in the future?
What is social media journalism
Professional journalism
Open publishing platform
Media and technology
Impact of social media journalism
Target market
Transformation
Broadcasting
Negative impact of social media journalism
Fake news
Unreliable sources
Competition
Digital divide
PR pros
Positive impact of social media on journalism
Increased access to media
Alarms modern business models
Multidimensional media
Communication is quick
Adaptation of trends
But:
Data is not cheap
No free Wi-Fi
Everyone is a blogger
Addictive
The changes we should anticipate in the future when reporting.
Collaborative Reporting
Reporting has always in some ways been a collaborative process between journalists and their sources. But increasingly, there's a merger between the source and the content producer.
As a result, more journalism will happen through collaborative reporting, where the witness of the news becomes the reporter.
This requires a shift in the mind-set of journalists, who are used to deciding what news is and how it is covered, produced and distributed
Journalists as Community Managers
Journalism has often been done from the top of a mountain — journalists would tell the community what they need to know. In the future, much of the news will become a conversation, and journalists will be required to do as much listening to the community as they broadcast to them.
The Social Beat
A journalist's future beat of coverage and rolodex of contacts will, and in many cases already does, include the social web.
The social web is becoming the center of where readers are pointed to news and perhaps more notably where the community shares or creates their own news.
Social sites have become their landing page for news, journalists will have to find ways to integrate their editorial role into the streams, and not just be off to the side on another platform.
Online Curation for a “Time-Poor Audience
Journalists will also have social content creation more integrated into their workflow, whether that means creating content for specific platforms, or using the content from that platform for the purposes of curation.
One of the challenges is giving writers and producers tools that they can use to pull disparate elements into stories from Twitter, YouTube and other sources beyond just text from wires. That's why the are people working on Storyful, which uses professional curators to gather social and web content and produce a story out of it.
This is not just about curating real-time content from Twitter and other sources but also the ability to pull in context and even commentary in a way that helps the audience understand what is happening.
The Social Network as the New Editor
Though journalists clearly have a role in curating web content and making sense of the noise, slowly a new player is emerging to fulfill the role as a partial news editor.
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